Hi, I’m Yael — a video director, storyteller, and creative problem solver.

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For over a decade, I’ve been helping companies transform ideas into powerful videos — from brand stories and explainers to social content and mini-documentaries.

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What sets me apart is that I don’t just direct or edit — I guide the entire production process end-to-end. I’m hands-on in every stage: strategy, pre-production planning, creative development, managing crews, collaborating with stakeholders, and ensuring delivery of videos that hit the mark. I thrive on solving problems, finding creative solutions under pressure, and keeping complex projects running smoothly.

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I specialize in turning complicated messages into clear, engaging stories people actually want to watch. Whether you’re a startup defining your voice or a global brand with a complex brief — I’ll help you cut through the noise and create impact.

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Why work with me?

Because I bring both the creative vision and the project management discipline. I know how to balance storytelling with logistics, creativity with deadlines, and craft with business goals.

As a former journalist, I’m always chasing the angle that sparks curiosity and emotion. Over the past 8+ years, I’ve partnered with companies like Google, Intel, SolarEdge, ynet, KAN, and many more — delivering videos that don’t just tell a story, but make you feel it.

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Before going all-in on video, I spent 7 years at Israel’s largest media platform, Yedioth Ahronoth, as a writer and editor. I studied film & media in Tel Aviv, and today I live in San Jose, CA — powered by coffee, fueled by vinyl records, and unapologetically a cat person.

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